According to Apple rumours, the iPhone 14 Pro variants would cost more and receive a number of exclusive enhancements. However, a recent source asserts that even though the regular iPhone 14 models are essentially unaltered from their predecessors, they will also see a price increase.
The Sun quotes Dan Ives, president of well-known research firm Wedbush Securities, who attributes the rise to supply chain prices.
“We believe a $100 price increase is coming for the iPhone 14,” explained Ives. “Prices have been increasing across the whole supply chain, and Cupertino needs to pass these costs to the consumer on this release.”
If accurate, the iPhone 14 lineup would look like this:
- iPhone 14 – $899 (iPhone 13 $799)
- iPhone 14 Max – $999 (iPhone 13 Mini $699)
- iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
- iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)
Even if the standard models, which would have the same design, rear cameras, and chipset as the iPhone 13, will suffer from the $100 price increase, the biggest financial damage comes from the range’s starting point rising from $699 to $899. As a result of Apple cancelling the 5.4-inch iPhone 13 Mini in favour of the 6.7-inch iPhone 14 Max (also rumoured to be dubbed the “iPhone 14 Plus”), which forces the iPhone 14 into the base model position, there has been an almost 30% spike in prices.
Such a gap would truly stun one. And it would be difficult to sell. After the release of their successors, Apple has a history of keeping older models of the iPhone on the market for less money. If Apple does this again, it would be obvious to choose an almost identical iPhone 13 or even iPhone 13 Mini (which may cost as little as $599).
One common industry counterargument exists. That is, instead of the $200 difference mentioned above, Apple will maintain the iPhone 13 pricing for the iPhone 14 and the lack of an iPhone 14 Mini will only result in a $100 entry-level price rise. This, however, does not take into consideration the increase in supply chain pricing, thus it can turn out to be unduly optimistic.
Should you then upgrade? Add the blazing rumour that in 2023, iPhones will switch from Lightning to USB-C, and in my opinion, this is an upgrade year to forget unless you’re in a desperate situation. Nevertheless, based on supplier deposit amounts, it appears to be another supercycle.