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In the SEO sector, SEMrush and Ahrefs are two of the most used tools. Both businesses have been around for a long time and serve thousands of customers each month.

If you’re a professional SEO or trying to do digital marketing on your own, you’ll probably want to use a tool to aid your efforts at some point. Two names that will almost certainly come on your shortlist are Ahrefs and SEMrush.

In this article, I’ll show you how to get a better understanding of different SEO tools and how to pick the one that’s right for you.

What is SEMrush?

SEMrush is a prominent SEO tool with a lot of capabilities, and it’s the most popular competitor research tool for internet marketers. SEMrush’s SEO Keyword Magic tool has the largest keyword library, with over 20 billion Google-approved keywords that are continually updated.

SeoQuake is a little Firefox addon that was created in 2007.


  • Most accurate keyword data: Accurate keyword search volume data is essential for SEO and PPC campaigns because it allows you to determine which terms are most likely to generate significant revenue from ad clicks. SEMrush’s databases are updated on a regular basis, ensuring the most up-to-date information.
  • Largest Keyword database: SEMrush’s Keyword Magic Tool now has a database of 20 billion keywords, giving marketers and SEO experts the largest keyword database available.
  • No further payment or add-ons are required for all SEMrush users to gain daily ranking data, mobile volume information, and the possibility to buy more keywords.
  • Most accurate position tracking tool: This application gives basic tracking features to all subscribers, making it ideal for SEO specialists. Furthermore, everyone who utilises the Position Tracking tool receives local-level data.
  • SEO Data Management: SEMrush makes it simple to manage your online data by allowing you to build visually appealing bespoke PDF reports, as well as Branded and White Label reports, report scheduling, and connectivity with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: You can analyse toxic backlinks, toxic scores, toxic markers, and outreach to such sites in depth with SEMrush.
  • Content Optimization and Creation Tools: Material optimization and creation tools are available with SEMrush, allowing you to develop SEO-friendly content. The SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, and Brand Monitoring are just a few of the features.


Ahrefs is a popular SEO platform that provides a suite of tools for increasing search traffic, researching competitors, and keeping track of your area. Since its inception in 2010, the company has grown to become a popular choice among SEO tools. The world’s most comprehensive backlink index database, Ahrefs, contains a keyword index of over 10.3 billion terms and provides reliable and thorough backlink data updated every 15-30 minutes.


  • Backlink alerts data and new keywords: Receive notifications when your site is mentioned or linked to in blogs, forums, or comments, or when new keywords are added to a blog article about you.
  • Intuitive interface: The widget’s straightforward design allows you to see your website’s general health and search engine rating at a look.
  • Reports on domain comparisons with charts and graphs
  • SEO flaws can be identified using JavaScript rendering and a site audit.
  • A question generator that generates well-thought-out subject suggestions.

Direct Comparisons: Ahrefs vs SEMrush

Let’s see how they compare now that you know a little more about each tool. I’ll compare and contrast the user interfaces, keyword research resources, rank tracking, and competitor analysis of each programme.

User Interface

Both Ahrefs and SEMrush provide detailed information and rapid data on the SEO success of your website. However, Ahrefs takes a more hands-on approach to fully setting up your account, whereas SEMrush’s simplified dashboard can provide you instant access to the data you need.

In this section, we’ll give you a quick rundown of the items on each dashboard and emphasise how simple it is to execute tasks.


The Ahrefs dashboard is less cluttered than SEMrush’s, and its main menu is located at the top of the screen, along with a search bar that is just for entering URLs.

Additional features of the Ahrefs platform include:

  • The dashboard displays metrics such as search engine rankings, domain ratings, referring domains, and backlinks.
  • It’s simple to move from one tool to the next. You may use the Keyword Explorer to choose a keyword to target and then use one click to track your ranking.
  • A tooltip helper feature is available on the website, which allows you to hover your mouse over something that isn’t clear and receive an in-depth explanation.


There are four primary modules in the SEMrush Tool when you log in. This includes domain information, organic keyword analysis, ad keyword analysis, and site traffic.

There are also some more alternatives available, like as

  • You can use a search bar to enter a website, term, or anything else you want to look up.
  • Quick links to essential information, such as marketing insights, projects, keyword statistics, and more, can be found in a menu on the left side of the page.
  • The dashboard’s customer support resources can be utilised to communicate with the support staff or to learn about other resources like webinars and blogs.
  • Any resource available is described in detail. This information is useful for new marketers who are just getting started.


The dashboards of Ahrefs and SEMrush are both user-friendly, although Ahrefs is less cluttered and easier to use. SEMrush, on the other hand, comes with a slew of supplementary features, like customer assistance.

Consider what you value in a user interface when determining which dashboard to utilise, and test both.

Rank Tracking

Rank tracking capabilities can assist you in tracking your website’s search engine rating. You can also use them to keep tabs on your rivals.

Let’s compare Ahrefs and SEMrush to find which one performs better.


The Ahrefs Rank Tracker is more user-friendly. Simply fill in the domain name and keywords you want to research, and it will generate a report with the search engine results page (SERP) rating for each phrase.

Rank Tracker examines the performance of keywords in search results and compares it to the top results for those terms. Ahrefs also provides the following services:

Metrics like as visibility, traffic, average position, and keyword difficulty will be displayed.

It allows you to determine whether or not a keyword is profitable to target.


Position Tracking is a function provided by SEMRush. This is a project tool, therefore you’ll need to create a new project to use it. Some of the most popular features of the SEMrush Position Tracking tool are listed below:

After subscribing, all subscribers receive regular data updates and mobile search rankings.

The software allows users to track a variety of SERP elements, including local tracking.

Intuitive reports allow you to track data for your website’s pages as well as the keywords that were used on certain sites.

Using the Cannibalization report, identify pages that may be competing with one another.


Ahrefs, on the other hand, is a more user-friendly solution. Entering a domain name and keywords takes only a few seconds. From there, you can rapidly determine whether or not to pursue that keyword further, as well as how to improve your ranking for other keywords.

SEMrush, unlike Ahrefs, allows you to examine your mobile rankings and ranking updates on a daily basis. SEMrush also includes social media rankings, which aren’t available in the Ahrefs platform. Both are excellent; let me know which one you prefer in the comments section.

Keyword Research

Keyword research is similar to rank tracking, except it’s used to determine the keywords you’ll use in the future rather than the ones you’re using now.

When comparing the two platforms in terms of SEO, keyword research is the most crucial factor to consider.


The Ahrefs Keyword Explorer generates thousands of keyword suggestions and filters search results based on the search engine you choose.

Ahrefs supports several features, including:

  • It can search for and analyse many terms in a single search. This tool is also available in SEMrush’s Keyword Overview.
  • Ahrefs includes a wide range of keywords for many search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and others.
  • When you click on a keyword, you’ll see its search volume and keyword difficulty, as well as comparable keywords that you didn’t use.


For Google, SEMrush’s Keyword Magic Tool includes over 20 billion keywords. You can enter in any term and receive a list of suggested keywords in return.

The Keyword Magic Tool also lets you to:

  • Show keyword-based performance metrics
  • Both wide and exact keyword matches are used to generate search results.
  • Data such as search volume, trends, keyword difficulty, and CPC are displayed.
  • For any query, display the first 100 Google search results.
  • SEMrush has introduced a new Keyword Gap Tool that identifies both paid and organic keyword opportunities for you.


Both of these programmes have keyword research capabilities and allow users to break down complex jobs into manageable chunks for both novice and advanced users.

SEMrush looks to have more keyword recommendations than Ahrefs when it comes to keyword suggestions. It also keeps adding new tools, such as the Keyword Gap tool and SERP Questions suggestions.

Competitor Analysis

Both platforms have competitor analysis capabilities, so you don’t have to come up with keywords on the spur of the moment. Each tool is beneficial for identifying keywords that will be useful to your competitors, ensuring that they will be valuable to you as well.


You may compare up to five websites (yours and four competitors) using Ahrefs’ domain comparison tool. It also displays indicators including as backlinks, domain ratings, and more to show you how your site compares to others.

View a list of your most direct competitors in the Competing Domains area, and see how many keyword matches they have.

You may use the Site Explorer and Content Explorer features to learn more about your competitor by entering their URL instead of your own.


SEMrush gives you a lot of information about your competitors’ marketing strategies. You can properly research your competition using the platform. It also has a number of resources for competitor research, including:

Traffic analytics may help you figure out where your visitors come from, how they interact with your site, what devices they use to view it, and how your audiences overlap with those of other websites.

Organic Research from SEMrush looks at your website’s top competitors and displays their organic search rankings, keywords they’re ranking for, and even if they’re ranking for any (SERP) features, among other things.

You can type a domain into the Market Explorer search area, and it will return a list of websites or articles that are comparable to what you entered. Users can also undertake in-depth data analytics on these companies and markets using Market Explorer.


SEMrush takes the lead since it has more competitor analysis capabilities than Ahrefs. Ahrefs, on the other hand, has a lot of capabilities in this area. To obtain an advantage over your competitors, you’ll need to use both tools together.



  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year


  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you may be unsure which method to utilise.

Consider choosing Ahrefs if you

  • Like the user-friendly and uncluttered interface
  • Searching for simple keyword suggestions
  • Want to obtain more keywords for Amazon, Bing, Yahoo, Yandex, Baidu, and other search engines

Consider SEMrush if you:

  • Need a tool to analyse competitors
  • looking for more marketing and SEO features
  • Looking for more Google keyword suggestions
  • Need to keep your backlinks profile clean

Both of these tools are fantastic. Choose the one that best matches your needs, and if you have any experience with either Ahrefs or SEMrush, please let me know which one works best for you in the comments area.

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